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About Us

Ride, Explore, Connect

We are cycling ambassadors and enthusiastic user of all things bicycle.

At Heritage Bikes above all else, we listen, give guidance and use technology to help our customers. We do not simply sell bicycles or advertise the latest equipment. We anticipate needs and creatively solve problem. We expertly guide clients and personalize recommendations.

We are cycling ambassadors. We are enthusiastic users of bikes and speak with customers from first-hand experience. We match the rich technology and history of cycling with expertise, enthusiasm, empathy and creativity to help our customers on a human level enjoy cycling.

Heritage Bikes is committed to building a more bicycle friendly environment, providing our community with quality cycling products, unyielding customer service, and sharing our passion for bicycling's abundant opportunities.  

Heritage Bikes  promotes active and healthy living by increasing access to safe, top-quality bicycles and products, by providing the community with programs and fun activities, and by offering first-rate bike services.

Welcome to the Shop! We've made a few exciting changes this year and would love to show you around. C'mon in!

Some great community initiatives:

  • Bike Rodeos  and Bike Donations with the local Fire Department
  • Used Bike Raffle Donations to The Table
  • Bike Check-Ups with The Table Community Food
  • Free Bike Repair Courses at Highland Youth Center
  • Fix-a-Flat Workshop at the Perth Library
  • 2 Perth Bike Swaps
  • Raffle and donations to: Polar Plunge Perth, Perth Golf Course Annual Fundraiser

Meet the Team

Pete Wood - Owner


Owner, Head Bike Mechanic, Salesperson, Bike Tour Guide

This guy has been around...around cycling, that is. If he isn't sharing a story, painting a picture or fixing a bike, he is out somewhere riding. With 12 years experience in cycle-tourism, he knows a thing or two about riding, exploring and connecting. Pete has worked as a Bike Guide and Tours Coordinator with Freewheeling Adventures and Rent-a-Bike Ottawa. He is a certified Teacher with the Ontario College of Teachers. His passions include cycling, storytelling, and travelling. 

Julie Brunelle - Manager


Manager, Marketing, Web Design, Salesperson, all the background stuff that makes everything run smoothly.

This gal loves to get out there and learn new things, and riding is just the ticket! With 10 years customer service experience and 12 years as a Teacher, Julie's been around...around the world, that is. She has taken her love for Arts and cycling to the UAE, Cambodia, Bali, Vancouver, and many more beautiful places.  She has written an Art education book, "The Artist in You", that has been picked up by Hachette Children's Publishing House, and is available for purchase at Amazon and in local Bookstores in Perth, On.

Adam Koeslag

Full-time bike mechanic

We first met Adam a few years ago when he came into the shop for a bike repair. We loved his passion and enthusiasm for bikes and riding! We'll never forget what he said during our first meeting, "you guys saved my life!!" Yup...Heritage Bikes, Saving Lives :D We knew that moment that we wanted Adam to work with us. It took two years of hinting and nudging, and he finally started to work with us this Spring. When he isn't in the shop, you can find him ripping on the trails he built on his mountain bike, or riding his BMX on the Conlon Pump Track, or touring on his single speed gravel bike on the roads by his house OR growing something delicious in his garden. Come by the shop and catch Adam test riding a bike in his bright green full-face helmet!

Brent Maguire - Inventory Manager & Buyer


Part-time Sales person and bike mechanic

Brent has been with us since the beginning and he loves all things Bikes. He started working in bike shops at age 15. Whether it be in his hometown of Deep River, or in Ottawa, or in Toronto, this guy has devoted his life to his passion for bikes and riding. He especially loves endurance mountain biking and has twice raced his bike for 24 hours. In the shop, we often say, "What can't Brent do?" because when he's not riding or fixing bikes, you will find him singing in a choir, performing on stage, juggling, unicycling, balloon animal making.....but he swears that he is not a clown. Brent is currently living with his wife and son in beautiful Perth Ontario. 

Browse Our Bike Selection

Find your dream bike today and visit us for a test ride. We'll ensure that you're on the right bike to meet your needs and the right frame size for a comfortable, safe cycling experience.